Wednesday, June 10, 2026

Hotel Recovery Diverges as Luxury Outpaces Limited-Service

Upscale and luxury hotels are posting record ADR figures while limited-service product struggles with cost inflation.

By the Family Office Real Estate Daily Desk·Saturday, May 16, 2026·1 min read
Hotel Recovery Diverges as Luxury Outpaces Limited-Service
Image: editorial illustration · Story sourced from STR / CoStar Hotel Data

Average daily rates across U.S. luxury and upper-upscale hotels have continued to outperform broader hospitality benchmarks.

Family offices with hospitality exposure are concentrating new commitments in resort destinations and major leisure-driven urban markets.

Limited-service product is bifurcating, with branded portfolios in growth markets faring better than independents in secondary metros.

Cost inflation in labor, insurance and food-and-beverage inputs remains the dominant operating challenge industry-wide.

Original reporting
STR / CoStar Hotel Data
Read the original at STR / CoStar Hotel Data
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